Regina Fox

Regina Fox is a writer and editor with a passion for music, books, and technology that makes daily life just a little bit easier (she'd quite literally be nowhere without her phone GPS).

What is Mobile App Development?

Mobile application development is the process of creating software applications that run on a mobile device. This allows businesses to transport themselves out of their websites and brick-and-mortar locations and into their customers’ pockets! And with more than 3 billion people owning a smartphone, it’s safe to say mobile app development is the hottest and most lucrative thing in technology. Here are 11 benefits of investing in mobile app development:

1. Customization 

In the competitive field of mobile app development, it’s important to never approach a problem with a one-size-fits-all solution. At Sunflower, we celebrate what makes each of our clients unique! We offer completely customizable developments, giving you the power to choose your own framework, features, and design. Sunflower Lab offers three different types of mobile apps—Native Mobile Apps, Mobile Web Apps and Progressive Web Apps, and Cross-Platform Mobile Apps—built to make your company a competitive player in the ever-growing digital universe.

2. Proven Mobile App Development Process

Software development is a delicate, highly-sophisticated process. To successfully complete the software development life cycle, all skill sets must be utilized: design, development, marketing. A software development company must pull together and support the MVP: the final product. Design thinking is another helpful practice in the app development process. It allows the development team to capitalize on opposing ideas to create new solutions, optimize the desirability, technical feasibility, and economic viability of a product or a design, and offers a new way of tackling the problems.

3. Push Notifications

Push Notifications are messages that pop up on an app users phone. They can take the form of a sports update, flash sale, or required update. They are an excellent way for mobile app development companies to stay in contact with their users. They also serve as gentle reminders for customers to use the application.

4. Invention

Since the software is totally customized, you have the option to decide what kind of technology and framework to use to design your own app. You have the power to decide and opt for trend-setting technologies, or stick with the tried and true fundamentals.

5. Convenient Customer Experience

Consumers today aren’t going to jump through hoops for what they want—they’re going to opt for the fast and easy option every time. Something as little as opening Safari and typing in a website can drive business away. Attract more customers and increase revenue by making your business accessible with only one tap of an app! 

6. Provide Value for Customers With Mobile App Development

To reiterate, today’s shoppers are not going to go the extra mile. Rather than expecting your clientele to tote around paper coupons, or surf the web for a promo code, mobile apps can make any loyalty program digitized. The result of this will be greater downloads and more returning customers.

7. Stay Relevant During Digital Age

More and more business is being done online. In fact, e-retail sales surpassed $3.5 trillion worldwide in 2019. Meet your customers where they are with mobile app development. Don’t get caught behind the pack by refusing to adopt new and innovative ways of doing business

8. Save Money on Operating Expenses

Speaking of the digital age, mobile apps can greatly reduce the cost of operating expenses for business owners. Cut down on the cost of overhead associated with a traditional brick-and-mortar storefront by shifting towards an online-only business model with mobile app development. 

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9. Uniqueness

Each business is unique; there’s no standardized solution as far as business processes are concerned. Having a software tailor-made to suit your unique requirements can complement your working model. Mobile app development also helps to support your “unique” identity in the market.

10. Exclusiveness

What works best for one business doesn’t necessarily work for another. You may be following certain processes which others don’t. Software that is developed exclusively for you ensures that all of your activities and processes are properly addressed to and automated exactly as per your requirements.

11. Security

Security is a major concern for many B2B and B2C companies as data access and security concerns affect many end-users in the market today. Generic off-the-shelf mobile app developments or ones built in-house are almost never equipped with a robust security package. This results in a dangerous platform for transactions to be made, and the loss of customers. With custom mobile app development, you have the power to decide which data-security technology or protocol is ideally suited for your business and integrate that in your software.

Mobile App Development Is Here To Stay

The number of smartphone users is expected to surpass 3.5 billion by the end of 2020. Pair that with the increasing amount of online-only businesses, mobile app development is on the rise with no sign of slowing down anytime soon. Not only that, but mobile applications offer a slew of benefits baked right in! Now that you’re convinced of the power of app development, you’re tasked with choosing the right company to partner with.

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