The Challenge


Manning wanted to redesign its website Manning.Com to increase its user engagement and provide enhanced user experience. The management at Manning had many ideas for features such as Manning Early Access Program (MEAP), deals of the day, new releases best seller listings, search by title etc.

For Sunflower Lab team, understanding the publication business and drafting its solutions was a great challenge. The client wanted to roll out the new design within a time frame of 3 months.

Manning Publications - iPhone

The Solution


Traditional engagement and delivery practices offer bottlenecks which slow down processes. So, Sunflower Lab team gave prererence to client interaction and working software over heavy documentation describing client needs. Hence, client collaboration in understanding business challenges and fuilfillment of business goals became important.

One of the challenges our team faced was to ensure that the new set of feature functionalities did not compromise upon user experience. The team at Sunflower Lab designed this application keeping user experience at its core. We also made sure that we did not give undue importance to a small subset of users. The corss-domain integration process helped us to avail additional information pertaining to Manning.Com domain.

Manning Publications
Manning -imac

The Impact


Our engagement model helped the team at Manning Publications to voice their opinion and make suggestions at various stages of development. Sunflower Lab team delighted the Manning management by building a high-quality software within the given timeline despite many challenges. Our team redesigned the Manning portal with an improved user interface that greatly enhanced the user experience.

Check Manning Publications Application