New Media Marketing Client Review

March, 08 2017

Michael Kitakis, President of New Media Marketing Inc

Validated By
review summary

Sunflower Lab provides uncompromising customer service at a competitive price. They meet deadlines and deliver on their promises, and their excellent problem-solving skills keep projects on track.








Willing To Refer




Introduce your business and what you do there.

New Media Marketing is a full-scale, turnkey marketing and advertising agency which specializes in digital advertising and development for communication tools like websites, social media, and email. I am the president of the company. Barbara Jordan [Respondent 2] is the account executive for many of our projects with Sunflower Lab.


What challenge were you trying to address with Sunflower Lab?

Sunflower Lab has been our digital arm for heavy-duty programming and development of both websites and apps for the last seven years. We utilize Sunflower Lab when we need to go outside of our capabilities.


What was the scope of their involvement?

Sunflower Lab has developed multiple apps for us, including startup ones. One of our bigger projects was a national account for Slant/Fin, on which Sunflower Lab was instrumental in developing the architecture and programming of the company's estimator, called Hydro-Master.

Barbara: The app is used by technicians in the field in order to calculate all the required information, and come up with a suggested baseboard and boiler.

Michael: We have used Sunflower Lab for backend programming on some websites. We often handle the Photoshop design and have their team make it all work according to the architecture we came up with. Sunflower Lab has provided technical support and helped us set up our servers. We're a smaller, frontend company, while Sunflower Lab specializes in technical work.

We have worked on standard HTML, PHP, JavaScript, and Joomla products. Sunflower Lab has been involved with the custom programming needed for making things work. They go further into more complex programming, but these have been our basic needs.

Once Sunflower Lab is assigned a job, they will become part of the client team for us. Throughout the year, we will have updates, fixes, and maintenance. We could have up to 10 different clients with which we involve Sunflower Lab in any given year.

How did you come to work with Sunflower Lab?

I found Sunflower Lab through another vendor that had been bought out. Our first project with them was done in a matter of a week. It was imperative that it would go live in time, and that we could fix the work done by another programmer. We would lose the account if Sunflower Lab couldn't do it, and they came through. They pulled a miracle. They did a ton of overtime during the holiday season but they made it all happen.

How much have you invested with Sunflower Lab?

Sunflower Lab has a $150,000-$200,000 cost per year, depending on the number of projects at any given time. Our Slant/Fin app project had a $50,000 cost and ran for eight months, while smaller websites will cost closer to $5,000.

Sunflower Lab has also helped us with Google API work, namely locators which integrated with Google Maps. These projects cost closer to $10,000.

What is the status of this engagement?

We started working with Sunflower Lab around six years ago in December. Sunflower Lab has a maintenance contract with around three of our clients, which means that they provide a year-round team for those companies.

Results & Feedback

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Sunflower Lab has pulled through. I cannot say enough about that. I've worked with different programmers over the last 20 years and Sunflower Lab is a different breed. They treat the work professionally.

Everything works, but what we will set out to do and what will be delivered will always be different. Programming is never a linear A-to-Z process. There are spins, gyrations, and changes based on functionalities and thematic shifts. Sunflower Lab's ability to deliver functional solutions on budget and on time is the biggest metric.

Barbara: If we have an issue, or if there's something that the client doesn't like, Sunflower Lab will be ready and willing to offer another solution. We've never had any major problems with them.

How did Sunflower Lab perform from a project management standpoint?

I usually have meetings with Sunflower Lab's owner, who has been the one in charge of scope discussions and making estimates. From there, I am assigned a project manager who oversees the day-to-day development. We've also worked with third-party software for debugging things and keeping track of the workflow. Sunflower Lab's owner checks the work from a QC level, making sure that everything is going well. We then have big meetings at the end, reviewing how everything has been performing.

What distinguishes Sunflower Lab from other providers?

Sunflower Lab is a partner in problem-solving. We may have an idea of what we want something to do, but Sunflower Lab will work with us in finding alternatives. There's always a negotiation, which is part of the game, but when Sunflower Lab is trying to solve a problem, they'll go the extra mile. They don't even really charge for the countless hours necessary for that.

Is there anything Sunflower Lab could have improved or done differently?

We always want things done cheaper, but Sunflower Lab has even been competitive in this regard. I've priced them out multiple times, and Sunflower Lab gave me the best offer constantly. I can't say that I would change something about the collaboration. I wish that they were more local, but we've been good at working via GoToMeeting and other tools.

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