Ben Chestnut was just a guy running a design consulting business in the year 2000. When he added a custom software to his arsenal, he became MailChimp. Custom software development has the power to take startup businesses to the next level. It can be scary to make those first big investments, but after reading this article, we think you may be convinced to take the leap. Here are 4 ways custom software development can help startups. 

What is Custom Software Development? 

The truth is, it can be anything you want it to be! Custom software development companies are hired to develop a software solution to solve a specific problem. The development process follows a 5-step process: planning, design & prototype, build & test, deploy, measure & market. This process guarantees that the software provides a unique and effective solution to the company’s problem.

Promote Your Product with Custom Software Development

You’ve got a great idea, so share it with the world! One of the chief benefits of investing in custom software is exposure. Having a customized solution increases your visibility to potential customers. It also gives you something to be proud of when pitching to new clients. A beautiful, reliable, customizable product can help you gain a trusted reputation. Speaking of customization…

custom software development for startups


The reason you launched your startup is because you believe you have something unique to offer consumers. The last thing you want to put out on the market is some cookie-cutter, one-size-fits-all solution. Custom software development helps to support your unique identity. Since the software is totally customized, you have the option to decide what kind of framework you want used to design your app. You also have the power to push the boundaries of your brand with the latest trend-setting technologies. “Wow” your audience with chatbot customer service or even an augmented reality experience. The sky’s the limit!

Talk To An Expert About Custom Software Development for Startups


The goal of a startup is to one day be established as a mature organization. Investing in custom software development is your one-way ticket. The beauty of these products is that they are fully scalable. That means, from your startup’s inception, this solution can offer exactly what you need to get your company off the ground. Then, with the help of software engineers, the development can be expanded with more features and functionalities to grow alongside your business. Custom software is the gift that keeps on giving!

Make Money

Let’s face it: the most important way custom software development can help startups is by making them money. Though custom solutions do cost more than commercial off-the-shelf solutions (COTS), the long-term positive financial impacts are much stronger. Customized products have proven to be higher quality and better performing than COTS. Teaming up with a development company also ensures that you’ll receive top-notch service and security throughout your product’s lifetime. 

All that being said, custom software can make you money by freeing up your time. You won’t waste precious hours working out kinks or trying to manipulate it to adapt to your specific needs. You can trust your product to be compatible with your startup so you can focus on what you do best: business.

Stay Startup Strong with Custom Software Development

Custom software is a type of application developed to fulfill specific business-centric requirements. Organizations hire a custom software development company to understand their unique business model and design a completely individualized solution. Sure, you could grab a cheap off-the-shelf software package and cross your fingers that it aligns with your company’s needs. Or, you can join the millions of organizations across the world who have invested in custom software to improve visibility, promote customization, enable scalability, and make you money. Still not convinced? Check out this list of 11 benefits of custom software development

Sunflower Lab can help you develop custom software that can meet your requirements and expectations. Our engineers have expertise in various technologies and we have worked with all kinds of organizations small and large, and have built various types of custom software. Our range of clients includes companies from sectors like finance, healthcare, insurance, local governments, educational institutions, electronics manufacturers, logistics & transportation, packaging and various others.

We guide our clients right from the discovery phase to design and development of the software. Our designs are futuristic and simplistic that can help the end-users in using the software without giving in too much thought. We also offer support and maintenance services to keep your software bug free and update it with the latest technologies whenever required. Contact us and our experts will help you build a custom software development as unique as your business.